The Role Of Consumers Participation Behavior To Smes Brand Equity
Table 2:
BrandEquity | InfoSeeking | InfoSharing | Personal Interaction | ResponsibleBehavior | |
BrandEquity | 0.765 | ||||
InfoSeeking | 0.491 | 0.844 | |||
InfoSharing | 0.526 | 0.626 | 0.825 | ||
Personal Interaction | 0.515 | 0.415 | 0.51 | 0.862 | |
Responsible Behavior | 0.596 | 0.496 | 0.714 | 0.655 | 0.83 |