The Role Of Consumers Participation Behavior To Smes Brand Equity
Table 1:
Variables and Items | Cronbach's alpha | CR | AVE | Mean | Standard Deviation | Factor Loadings |
Information SeekingINSEEK1 | 0.797 | 0.881 | 0.712 | 3.57 | 0.79 | 0.853 |
INSEEK2 | 3.45 | 0.88 | 0.809 | |||
INSEEK3 | 3.52 | 0.80 | 0.868 | |||
Information sharing | 0.844 | 0.895 | 0.681 | |||
INSHARE1 | 3.50 | 0.82 | 0.847 | |||
INSHARE2 | 3.53 | 0.83 | 0.857 | |||
INSHARE3 | 3.50 | 0.88 | 0.778 | |||
INSHARE4 | 3.45 | 0.84 | 0.817 | |||
Responsible Behavior | 0.849 | 0.898 | 0.689 | |||
RESB1 | 3.68 | 0.81 | 0.839 | |||
RESB2 | 3.60 | 0.76 | 0.851 | |||
RESB3 | 3.76 | 0.80 | 0.825 | |||
RESB4 | 3.62 | 0.79 | 0.804 | |||
Personal Interaction | 0.911 | 0.935 | 0.743 | |||
PINT1 | 3.94 | 0.75 | 0.853 | |||
PINT2 | 3.97 | 0.77 | 0.906 | |||
PINT3 | 3.96 | 0.77 | 0.913 | |||
PINT4 | 3.90 | 0.76 | 0.908 | |||
PINT5 | 3.88 | 0.80 | 0.712 | |||
Brand Equity | 0.858 | 0.894 | 0.585 | |||
BEQ1 | 3.68 | 0.77 | 0.779 | |||
BEQ2 | 3.77 | 0.75 | 0.798 | |||
BEQ3 | 3.69 | 0.80 | 0.767 | |||
BEQ4 | 3.71 | 0.76 | 0.750 | |||
BEQ5 | 3.67 | 0.79 | 0.726 | |||
BEQ6 | 3.66 | 0.81 | 0.767 |