Impact Of Informativeness Gratification Toward Consumer Emotions In Online Purchase
Table 1:
Variable | Items | Loading | AVE | CR |
Info. Gratification | IG1 | 0.673 | 0.552 | 0.925 |
IG2 | 0.816 | |||
IG3 | 0.790 | |||
IG4 | 0.770 | |||
IG5 | 0.665 | |||
IG6 | 0.797 | |||
IG7 | 0.771 | |||
IG8 | 0.675 | |||
IG9 | 0.705 | |||
IG10 | 0.751 |