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Halal Bakery Products Purchase Intention: From The Lens Of Theory Of Planned Behaviour

Table 2:

Variables PI ATT SN PBC B β
Purchase Intention (PI) 1.00
Attitude (ATT) 0.840* 1.00 0.414* 0.411*
Subjective Norm (SN) 0.797* 0.877* 1.00 0.173* 0.154*
Perceived Behavioural Control (PBC) 0.812* 0.777* 0.748* 1.00 0.389* 0.378*
Means 2.827 2.819 2.667 2.958
Standard Deviation 0.572 0.568 0.510 0.556
R2 = 0.775
Adjusted R2 = 0.774
R = 0.880**
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