| University |
Cluster 1 (Technology venture formation) |
Cluster 2 (Small technology firms) |
Cluster 3 (Mid-sized and large firms) |
| MIT |
Environments, situations, mindsets and behaviors that foster entrepreneurial opportunities, field of user innovation, concepts of need, problem, idea, value, and opportunity. Frameworks for entrepreneurial creativity, entrepreneurial opportunity.Market segmentation and beachhead market; estimate the total addressable market size for product or service; explore the foundations of Primary Market; research in order to learn to understand the voice of the customer. |
Problem discovery, definition, characterization, and analysis. Problem types; conducive to innovation; concepts of lead user, sticky information, “just right”, and low-cost innovation niche.End user profile; build on the prior learning of primary market research with more interviews of prospective customers; crystallize the customer understanding through the customer persona. |
The sustainable business model for venture and the Unit Economics of business. Full life cycle use case and high level product specification; estimate the quantified value proposition; chart the competitive position of the startup.Decision making unit and decision making process; understand the intricacies of sales to consumers and businesses; develop the pricing framework. |
| Stanford University |
Focused on tech-startups. Main topics: initial investment for an early-stage entrepreneur (including: team building, opportunity assessment, customer development, go-to-market strategy, and IP), the business model, R&D plans, financial projections, milestones for raising and using venture capital. |
Main topics: the regulatory and payer environment in the United States. and abroad, common methods of health technology assessment, basis for identifying actors adopting new health technologies, and design factors management, development phases of bringing a product to market. |
Focused on strategy in Technology-Based Companies. Main topics: competitive positioning, resource-based perspectives, co-opetition and standards setting, and complexity or evolutionary perspectives. |
| Russian case: collaboration of Lomonosov Moscow State University and ITMO University |
Business – idea, business model, business plan; creation and development of a startup; commercial R & D; marketing, market valuation; funding attraction tools; evaluation of the investment attractiveness of the project |
Innovation Ecosystem; product development; customer development; product launch on the market; project Presentation |
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