Marketing Opportunity Of Social Networks
Table 2:
Channels And Instruments Of Marketing Communication | Social Networks | |||||
Vkontakte | Odnoklassniki | Youtube | ||||
Personalized Account Of The Firm | 94 | 83 | 88 | 100 | 100 | 100 |
Personalized Community | 98 | 84 | 67 | 15 | 100 | 100 |
Articles About The Product/Service | 84 | 42 | 43 | 3 | 100 | 100 |
Applications | 13 | 8 | 21 | 14 | 7 | 14 |
Contests | 35 | 19 | 12 | 16 | 21 | 43 |
Banner Advertizing | 28 | 20 | 20 | 25 | 37 | 12 |
Contextual Advertizing | 39 | 18 | 19 | 22 | 34 | 12 |
Other | 6 | 3 | 4 | 2 | 6 | 3 |
Total (In % By Each Social Network) | 397 | 287 | 274 | 197 | 395 | 384 |