Economy sector |
Characteristics in % in social networks |
vkontakte |
Facebook |
Twitter |
The average of the three social networks |
Banking, insurance, investment |
46,2 |
57,7 |
57,7 |
53,8 |
Telecommunication, media |
33,3 |
66,7 |
66,7 |
55,6 |
Retailing |
42,9 |
53,6 |
35,7 |
44,0 |
Food industry, pharmacy |
16,7 |
38,9 |
38,9 |
31,5 |
Energetic, housing and communal services |
22,2 |
38,9 |
27,8 |
29,6 |
Chemical industry |
7,1 |
35,7 |
35,7 |
26,2 |
Transport |
23,5 |
35,3 |
17,6 |
25,5 |
Metallurgy |
11,8 |
35,3 |
29,4 |
25,5 |
Building, engineering |
21,1 |
26,3 |
26,3 |
24,6 |
Machinery |
14,3 |
25,0 |
21,4 |
20,2 |
Mining |
4,3 |
21,7 |
17,4 |
14,5 |
Distribution trade |
7,7 |
11,5 |
15,4 |
11,5 |
Agriculture and forestry, printing industry |
0,0 |
0,0 |
0,0 |
0,0 |
Research wide (N=249) |
20,9 |
34,9 |
30,1 |
28,6 |