Statistically Important Paths |
(t)Value |
Standardized Coefficients |
Error Variances |
Social ValueEmotional Brand Attachment |
6.011 |
0.378 |
0.080 |
Emotional ValueEmotional Brand Attachment |
4.229 |
0.324 |
0.084 |
Brand TrustEmotional Brand Attachment |
4.141 |
0.194 |
0.045 |
Ideal Self-Congruity Emotional Brand Attachment |
5.405 |
0.437 |
0.061 |
Actual Self-Congruity Emotional Brand Attachment |
3.597 |
0.368 |
0.109 |
Emotional Brand Attachment Positive Word of Mouth |
6.015 |
0.441 |
0.082 |
Emotional Brand Attachment Willingness to Pay Premium Price |
6.240 |
0.444 |
0.088 |