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Market Driving Strategies, Firm Performance: Mediating Role Of Organizational Learning Capabilities

Table 8:

HYPOTHESIS CONCLUSION
There is a significant and positive relationship between market driving strategies and organizational learning capability. H1 supported
There is a significant and positive relationship between market driving strategies and firm performance. H2 supported
There is a significant and positive relationship between market driving strategies and market performance. H2a. supported
There is a significant and positive relationship between market driving strategies and financial performance. H2b. supported
There is a significant and positive relationship between organizational learning capability and firm performance. H3 supported
There is a significant and positive relationship between organizational learning capability and market performance. H3a supported
There is a significant and positive relationship between organizational learning capability and financial performance. H3b supported
The organizational learning capability has the mediating role on the effect of market driving strategies on the firm performance. H4 partially supported
The organizational learning capability has the mediating role on the effect of market driving strategies on the market performance. H4a not supported
The organizational learning capability has the mediating role on the effect of market driving strategies on the financial performance. H4b partially supported.
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