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Market Driving Strategies, Firm Performance: Mediating Role Of Organizational Learning Capabilities

Table 7:

Model Standardized Coefficients T Sig.
Beta
1 (Constant) 3.17 0.002
CUSTOMER/COMPETITOR DRIVING 0.288 3.771 0.000
CHANNEL DRIVING 0.006 0.073 0.942
WIDER SOCIETY DRIVING 0.239 2.831 0.005
LEARNING CAPABILITY 0.129 1.829 0.069
a. Dependent Variable: MARKET PERFORMANCE, Adjusted R Square = 0.286, F = 21.247, Sig = 0.000
1 (Constant) 3.91 0.000
CUSTOMER/COMPETITOR DRIVING 0.098 1.289 0.199
CHANNEL DRIVING 0.172 2.151 0.033
WIDER SOCIETY DRIVING 0.239 2.859 0.005
LEARNING CAPABILITY 0.193 2.758 0.006
a. Dependent Variable: FINANCIAL PERFORMANCE, Adjusted R Square=0.302, F=22.726 Sig= 0,000
1 (Constant) 4.04 0.000
CUSTOMER/COMPETITOR DRIVING 0.217 2.968 0.003
CHANNEL DRIVING 0.094 1.221 0.223
WIDER SOCIETY DRIVING 0.263 3.259 0.001
LEARNING CAPABILITY 0.176 2.605 0.01
a. Dependent Variable: BUSINESS PERFORMANCE, Adjusted R Square=0.350, F=28.028, Sig= 0,000
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