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Market Driving Strategies, Firm Performance: Mediating Role Of Organizational Learning Capabilities

Table 5:

Model Standardized Coefficients T Sig.
Beta
1 (Constant) 4.488 0
CUSTOMER/COMPETITOR DRIVING 0.326 4.371 0.000
CHANNEL DRIVING 0.073 0.943 0.347
WIDER SOCIETY DRIVING 0.218 2.621 0.009
a. Dependent Variable: MARKET PERFORMANCE, Adjusted R Square=0,273, F=26,425, Sig= 0,000
1 (Constant) 5.816 0
CUSTOMER/COMPETITOR DRIVING 0.153 2.051 0.042
CHANNEL DRIVING 0.252 3.236 0.001
WIDER SOCIETY DRIVING 0.229 2.749 0.007
a. Dependent Variable: FINANCIAL PERFORMANCE, Adjusted R Square=0,273, F=26,425, Sig= 0,000
1 (Constant) 5.835 0
CUSTOMER/COMPETITOR DRIVING 0.267 3.712 0.000
CHANNEL DRIVING 0.175 2.328 0.021
WIDER SOCIETY DRIVING 0.246 3.051 0.003
a. Dependent Variable: BUSINESS PERFORMANCE, Adjusted R Square=0,273, F=26,425, Sig= 0,000
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