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Factors Shaping Logistic Customer Service Of E-Commerce In Selected European Countries

Table 1:

Number of people making e-purchases (in millions) * Percentage in the population Percentage of people buying clothing Average amount of expenditure per person per year (in euros) Percentage of customers making returns
2016 year 2017year 2018year 2016year 2017year 2018year 2016year 2017year 2018year 2016year 2017year 2018Year 2016year 2017year 2018year
Great Britain 44,5 45,7 47,1 88 90 93 60 58 63 1118 874 942 41 43 40
Germany 57,6 57,7 58,3 87 87 88 61 59 60 676 647 670 46 51 53
France 40,2 40,2 42,5 80 80 84 47 49 53 516 470 584 32 35 45
Italy 28 29,1 29,4 58 60 61 31 35 36 341 373 396 19 37 43
Spain 26,4 27,2 30,9 72 74 84 40 42 54 435 468 538 22 34 43
Poland 19,6 21,7 21,8 64 71 71 36 43 44 226 344 352 17 29 32
Netherlands 11,9 12,1 12,3 89 90 91 49 55 55 454 489 565 39 46 52
Belgium 7,1 7,1 7,0 81 81 79 41 42 42 426 486 453 26 35 38
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