Consumer Perceptions Of User Experience And Risk: A Research On Online Shopping
Table 5:
Variables | Std. β | Std. Error | CR* | P | R2 | |
Consumer Reviews – Financial Risk | 0,044 | 0,039 | 0,729 | 0,446 | FR | 0,02 |
Consumer Reviews – Product Risk | 0,342 | 0,051 | 5,732 | *** | PR | 0,117 |
Consumer Reviews – Convenience Risk | -0,213 | 0,066 | -3,501 | *** | CR | 0,045 |
Financial Risk – Online Purchase Intention | -0,104 | 0,132 | -1,269 | 0,204 | OPI | 0,142 |
Product Risk – Online Purchase Intention | 0,206 | 0,091 | 2,798 | 0,050 | ||
Convenience Risk – Online Purchase Intention | -0,283 | 0,068 | -4,009 | *** |