European Proceedings Logo

Consumer Perceptions Of User Experience And Risk: A Research On Online Shopping

Table 1:

Scale Code Item Mean SD α Scale Code SEM Code Item Mean SD α
Usefulness of Online Consumer Reviews CR1 Online consumer reviews are useful to me. 5,49 1,578 0,930 Perceived Risk PR1 FIN1 Can’t trust the online company 3,61 1,610 0,879
CR2 Online consumer reviews make purchasing easier. 5,40 1,587 PR2 FIN2 May not get the product 3,69 1,707
CR3 Online consumer reviews make me a smarter shopper. 5,28 1,545 PR3 FIN3 May purchase something by accident 2,99 1,833
CR4 Online consumer reviews are very beneficial to me. 5,38 1,530 PR4 FIN4 My personal information may not be kept 4,51 1,726
User Experience UX1 Obstructive – Supportive 5,48 1,385 0,830 PR5 FIN5 I may not get what I want 4,57 1,707
UX2 Complicated – Easy 5,23 1,454 PR6 FIN6 My credit card number may not be secure 4,59 1,696
UX3 Inefficient – Efficient 5,53 1,387 PR7 FIN7 Might be overcharged 3,68 1,860
UX4 Confusing – Clear 5,17 1,578 PR8 PRO1 Can’t examine the actual product 5,32 1,733
UX5 Boring – Exiting 5,07 1,351 PR9 PRO2 Physical attributes may be a problem with 4,97 1,590
UX6 Not Interesting – Interesting 4,65 1,591 PR10 PRO3 Can’t try products on online 5,53 1,644
UX7 Conventional – Inventive 4,97 1,549 PR11 PRO4 Inability to touch and feel the item 5,60 1,666
UX8 Usual – Leading Edge 4,14 1,584 PR12 PRO5 Must pay for shipping and handling 5,12 1,693
Online Purchase Intention OP1 Given the chance, I intend to use this retailer’s web site. 5,14 1,602 0,921 PR13 PRO6 Must wait for merchandise to be delivered 5,43 1,607
OP2 It is likely that I will transact with this web retailer in the near future. 5,03 1,700 PR14 CON1 Too complicated to place order 3,16 1,853
OP3 Given the chance, I predict that I should use this retailer’s web site in the future. 5,18 1,663 PR15 CON2 Difficult to find appropriate websites 3,47 1,929
PR16 CON3 Pictures take too long to come up 3,49 1,855
< Back to article

We care about your privacy

We use cookies or similar technologies to access personal data, including page visits and your IP address. We use this information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. You can find out more in our privacy policy and cookie policy and manage the choices available to you at any time by going to ‘Privacy settings’ at the bottom of any page.

Manage My Preferences

You have control over your personal data. For more detailed information about your personal data, please see our Privacy Policy and Cookie Policy.

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Third-party advertising and social media cookies are used to
(1) deliver advertisements more relevant to you and your interests;
(2) limit the number of times you see an advertisement;
(3) help measure the effectiveness of the advertising campaign; and
(4) understand people’s behavior after they view an advertisement.
They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.