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Strategic Brand Positioning In A Modern Academia

Table 2:

Strengths Weaknesses
- Good location- University offerings and good facilities- Affordability and value - Brand identity and national identity- University traditions and atmosphere- Sports
Opportunities Threats
- A big assortment of educational programs - Online-available programs- Internship program- Advisement centres- High percentage of research conducted by undergraduate students - Devoted corporate relationship specialists- Exclusive extra-curriculum opportunities - High percent of staff with a d doctoral degree- High percent of students getting financial support - Lack of Ph.D. programs- Lack of research opportunities in some programs - Campus diversity- Decentralized communication strategy- There are several alternative taglines for colleges and specific programs- Students of some programs do not have internship opportunities- A saturated market for graduate programs market
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