| University |
Key elements of brand positioning statement |
Focus |
| University at Buffalo |
“Amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment” |
Position by attribute(the environment conducive to learning, teaching and research) |
| Bentley University |
“Preparing the next generation of smart, nimble leaders” |
Competitivepositioning (unique career opportunities) |
| Northern Arizona University |
“Offers exceptional opportunity” |
Competitivepositioning (unique opportunities) |
| The University of Maryland’s Robert H. Smith School of Business |
“For hard-working, driven, problem-solving students fosters opportunities for experiential learning and rigorous academics that launch extraordinary careers” |
- Competitivepositioning (unique career opportunities)- Position by productcategory (experiential learning) |
| Montclair State University |
“Provides the ideal combination of a suburban campus environment with the advantages of New York City – giving talented and ambitious students access to excellent academic programs and professional and cultural opportunities in one of the world’s most dynamic metropolitan areas” |
- Position by productcategory (excellent programs and professional/cultural opportunities)- Position by attribute(combination of a suburban campus environment with the advantages of a big city) |
| Clarion University |
“Consistently provides relevant programs and practice-based learning experiences to fulfil the ever-changing needs of its students, its community and the 21st-century workforce” |
Position by product category (relevant programs and practice-based learning experiences) |
| University of Denver |
“Is a catalyst for purposeful lives” |
Competitive positioning (unique career opportunities) |
| New Jersey City University |
“The what is important. But it’s the why that guides what we do. Here’s our why” |
Position by attribute(emphasis on expertise) |
| University of Michigan |
“Prestige for the public good: academic excellence, global engagement, strong school spirit, focus on diversity and social equity” |
Position by quality/price (emphasis on prestige) |
| University of Memphis |
“Driven by Doing” |
Position by attribute(emphasis on expertise) |
| University of Wisconsin–Madison |
“We are Boundless Together” |
Position by attribute(emphasis on expertise) |
| University of Glasgow |
“World Changing Glasgow” |
- Position by attribute(emphasis on expertise)- Position by quality/price (emphasis on prestige) |
