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The Influence Factors Of Muslim Consumer’s Intention In Choosing Stmb Kelantan

Table 3:

No. Item Mean Standard Deviation (SP)
1. Family influences my intention to choose takaful 3.86 1.724
2. Friends influences my intention to choose takaful 3.99 1.674
3. The advertisement and promotion that I see influence my intention to choose takaful 4.16 1.540
4. The role of agent in terms of the communication and delivery of information influences my intention to choose takaful 4.54 1.302
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