Consumer Purchase Intention Towards Online Group Buying Website in Malaysia
Table 2:
Cronbach's Alpha | rho_A | Composite Reliability | Average Variance Extracted (AVE) | |
Consumer purchase intention | 0.870 | 0.913 | 0.919 | 0.792 |
Electronic word of mouth | 0.92? 0.920 | 0.930 | 0.935 | 0.644 |
Perceived Risk | 0.925 | 0.940 | 0.944 | 0.770 |
Perceived ease of use | 0.862 | 0.961 | 0.896 | 0.644 |
Perceived usefulness | 0.970 | 0.977 | 0.977 | 0.895 |
Price | 0.908 | 0.911 | 0.932 | 0.731 |