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Consumer Purchase Intention Towards Online Group Buying Website in Malaysia

Table 1:

Hypothesis Relationship Beta Standard error t-value Decision
H1 perceived usefulness and customers’ purchase 0.170 0.015 1.842*** Supported
H2 perceived ease of use and consumers’ purchase intention 0.042 0.078 0.905 Not supported
H3 electronic word of mouth and consumers’ purchase intention 0.203 0.072 7.310*** Supported
H4 perceived risk and consumers’ purchase intention 0.381 0.014 2.082** Supported
H5 price and consumers’ purchase intention 0.112 0.011 0.145 Supported
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