The Factors Influencing Consumers’ Willingness To Boycott Among Malaysıan Muslim Youth

Table 1:

Items		Standardized loadings	Critical ratios
Susceptibility to interpersonal influence
Normative	SII3. It is important that others like the products and brands I buy.	.584	N.A
	SII11. Because other people can see me eating at fast food restaurants, I often eat at the fast food restaurant they expect me to eat in.	.864	12.469
	SII12. I achieve a sense of belonging by eating at the same fast food restaurant where others eat.	.846	12.420
Informative	SII4. To make sure I buy the right product or brand, I often observe what others are buying and using.	.627	N.A
	SII7. If I have little experience with a product, I often ask my friends about the product.	.636	10.093
	SII8. When buying fast food, I generally purchase those brands I think others will approve of.	.810	11.201
Animosity
AN5. USA is not a reliable trading partner.		.640	N.A
AN6. USA wants to gain economic power over Malaysia.		.844	14.082
AN7. USA is taking advantage of Malaysia.		.925	14.927
AN8. USA has too much influence on the Malaysian economy.		.750	12.871
AN9. The Americans are doing unfair business in Malaysia.		.806	14.614
Perceived egregiousness
PEG1. I believe that McDonalds’, Starbucks and other USA companies’ actions in supporting Israel is very wrong.		.558	N.A
PEG2. MacDonald’s, Starbucks and other USA companies’ action in supporting Israel is inexcusable.		.717	11.885
PEG3. It is not acceptable for McDonalds’, Starbucks and other USA companies’ to financially support Israel.		.847	10.324
PEG4. I am more than angry about McDonalds’, Starbucks and other USA companies’ actions in supporting Israel.		.747	10.091
Consumer Willingness to boycott
WB1. I would feel guilty if I bought food from USA fast food chain.		.794	N.A
WB2. I would never buy food from USA fast food chain.		.784	15.696
WB3. Whenever possible, I avoid buying food from USA fast food chain.		.824	16.378
WB5. I do not like the idea of consuming food from USA fast food chain.		.578	13.600

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The Factors Influencing Consumers’ Willingness To Boycott Among Malaysıan Muslim Youth

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