| Direction of development |
Traditional approach |
New approach |
| Strategy |
Information management technologies |
Business management technologies |
| Data - the tool for business-analytics |
Data - the intellectual property object that provides competitive advantages |
| Deterministic approach |
Guiding (iterative) approach |
| Design |
User experience is considered as one of the application levels |
User experience - the main feature of the application |
| The decision-making procedure is hard-coded |
The software is trained to perform the decision-making process |
| The information to be extracted – a fact from the database |
The information to be extracted - the most likely answer |
| Development |
Linear technology development |
Iterative development of the technologies and business models |
| A Head of business units provides specification, IT Department is engaged in software development |
Primary experts from business units are the members of the development team |
| Operating model |
Continuous and periodically updated technology |
Dynamic, flexible models. Continuous development based on testing the results |
| Technical risks are mainly system downtime and system errors |
Technical risks include behavioural patterns acquired as a result of training |
| Cyberattacks |
Adversarial attacks |
