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Market Orientation And Innovation Performance: The Mediating Role Of Entrepreneurial Strategic Posture

Table 1:

Construct Indicator Factor Loadings Validity and Reliability Values
Entrepreneurial Strategic Posture a1 0.855 Cronbach α; 0.856 CR; 0.900 AVE; 0.644KMO; 0.832Bartlett Tests’ p<0.001
a2 0.815
a3 0.813
a4 0.794
a5 0.730
Competitor Orientation d1 0.969 Cronbach α; 0.812CR; 0.924 AVE; 0.672
d3 0.755
d2 0.680
d4 0.577
Customer Orientation d6 0.935 Cronbach α; 0.925 CR; 0.840 AVE; 0.576
d7 0.895
d8 0.869
d5 0.747
d9 0.728
d10 0.718
Inter-functional Coordination d14 0.975 Cronbach α; 0.918 CR; 0.908 AVE; 0.627
d13 0.859
d17 0.777
d12 0.718
d15 0.696
d16 0.686
Innovation Performance f4 0.855 Cronbach α; 0.921 CR; 0.936 AVE; 0.647KMO; 0.879Bartlett Tests’ p<0.001
f3 0.849
f5 0.846
f7 0.797
f6 0.787
f2 0.771
f8 0.769
f1 0.755
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