Scale |
|
Item |
Mean |
sd |
α |
Brand Performance |
BP1 |
Our firm has developed the desired brand image in the market. |
4,43 |
0,691 |
0,894 |
BP2 |
Our firm has built a strong brand awareness in the target market. |
4,41 |
0,689 |
BP3 |
Our firm has built a solid reputation. |
4,56 |
0,616 |
BP4 |
Our brand image makes it easy for us to offer new products on the market. |
4,46 |
0,717 |
BP5 |
Our brand image helps us to acquire new customers. |
4,51 |
0,652 |
BP6 |
Our firm is very satisfied with our brand marketing. |
4,47 |
0,657 |
BP7 |
Our firm has built strong customer brand loyalty. |
4,53 |
0,682 |
BP8 |
Our promotional activities create the desired brand image on the market. |
4,35 |
0,764 |
Market Performance |
MP1 |
Our market share is high compared to the sector average. |
4,25 |
0,841 |
0,883 |
MP2 |
Our sales volume is higher compared to the sector average. |
4,30 |
0,837 |
MP3 |
Our sales revenues are higher compared to the sector average. |
4,27 |
0,828 |
MP4 |
Our firm is able to acquire new customer or market share compared to the sector average. |
4,28 |
0,736 |
MP5 |
Our sales to our new customers are increasing compared to the sector average. |
4,26 |
0,794 |
MP6 |
Our firm is successful in meeting new customer expectations compared to the sector average. |
4,41 |
0,694 |
Competitiveness |
COM1 |
Conformance quality |
4,45 |
0,675 |
0,925 |
COM2 |
Product durability |
4,38 |
0,708 |
COM3 |
Product reliability |
4,51 |
0,670 |
COM4 |
Performance quality |
4,48 |
0,706 |
COM5 |
Being able to provide fast-response deliveries from order to end customer |
4,44 |
0,716 |
COM6 |
Order fulfilment lead time |
4,39 |
0,760 |
COM7 |
Delivery lead time |
4,40 |
0,717 |
COM8 |
Capability to adjust or modify the operational processes to speedily accommodate changes |
4,28 |
0,770 |
COM9 |
Ability to rapidly change production volumes |
4,16 |
0,850 |
COM10 |
Manufacture broad product mix within same facilities |
4,17 |
0,896 |
COM11 |
Ability to rapidly modify methods for materials |
4,17 |
0,820 |
COM12 |
Ability to rapidly modify methods for components |
4,14 |
0,839 |
COM13 |
Offering lower-priced products |
4,04 |
9,24 |
COM14 |
Manufacturing similar products at a lower cost than our competitors |
4,06 |
0,916 |