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The Consumers Functional Food Trend: Market Orientation, Market Opportunities

Table 6:

Marital status n Mean Std. Deviation t P
Motivators to consumers’ healty lifestyle Married 350 1,457 0,670 1,141 0,254
Bachelor 261 1,394 0,668
Attitude towards necessity of functional food products Married 350 1,854 0,944 -0,989 0,323
Bachelor 261 1,931 0,954
Barriers to consumers’ healty lifestyle Married 350 1,237 0,564 0,539 0,591
Bachelor 261 1,226 0,487
Willingness to consume functional foods Married 350 3,508 1,181 3,163 0,002
Bachelor 261 3,195 1,248
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