European Proceedings Logo

Franchising As A Strategic Alliance Model: A Qualitative Research

Table 7:

Advantages Scale Activity Area Duration of Activity Number of Employees
National International Antalya Denizli Burdur 1 year and less 1-5 years 5 years and over Between 11 and 50 10 and less
Being a ready system 1 3 2 0 2 0 2 2 4 0
Education and management consultancy 1 6 1 5 1 0 6 1 7 0
Power of brand 6 10 8 5 3 1 10 5 9 7
Logistic support 6 6 6 1 5 3 5 4 7 5
Efficient mutual advertisement 2 4 0 6 0 0 6 0 6 0
Product standard 8 5 5 5 3 2 9 2 9 4
Customer potential 1 4 3 2 0 0 3 2 3 2
Checking and comparison 4 8 4 7 1 1 9 2 9 3
Advantage of R&D and Innovation 0 4 2 0 2 1 1 2 3 1
Corporate identity benefits 5 9 6 2 6 3 7 4 11 3
Low risk rate, profitable investment opportunity 2 1 1 1 1 0 3 0 2 1
Business opportunity and self-employment 1 2 0 3 0 0 3 0 3 0
TOTAL 37 62 38 37 24 11 64 24 73 26
< Back to article