Franchising As A Strategic Alliance Model: A Qualitative Research
Table 6:
No | Advantages | Frequency | % |
1 | Being a ready system | 16 | 16.16 |
2 | Education and management consultancy | 14 | 14.14 |
3 | Power of brand | 13 | 13.13 |
4 | Logistic support | 12 | 12.12 |
5 | Efficient mutual advertisement | 12 | 12.12 |
6 | Product standard | 7 | 7.07 |
7 | Customer potential | 6 | 6.06 |
8 | Checking and comparison | 5 | 5.05 |
9 | Advantage of R&D and Innovation | 4 | 4.04 |
10 | Corporate identity benefits | 4 | 4.04 |
11 | Low risk rate, profitable investment opportunity | 3 | 3.03 |
12 | Business opportunity and self-employment | 3 | 3.03 |
TOTAL | 99 | 100.00 |