Franchising As A Strategic Alliance Model: A Qualitative Research
Table 4:
No | Reasons to Take a Franchise | Frequency | % |
1 | Power of brand | 22 | 25,29 |
2 | Quality and standard product and service | 13 | 14,94 |
3 | Customer potential | 11 | 12,64 |
4 | Being a ready system | 10 | 11,49 |
5 | The prestige of corporate identity | 9 | 10,34 |
6 | Education and management consultancy | 8 | 9,20 |
7 | Low risk rate, profitable investment opportunity | 7 | 8,05 |
8 | Advertisement promotion possibility | 5 | 5,75 |
9 | Logistic support | 2 | 2,30 |
TOTAL | 87 | 100 |