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Marketing Aspects Of Innovation Activities Of Enterprises

Table 2:

Type of innovation activities Company strategy
Q P С V M
1) New innovation product development. + +
2) Product improvement using inventions. +
3) New technology implementation using inventions. +
4) Technology updating using inventions. +
5) Production management modernization. +
6) Labor management improvement based. +
7) Management system development and improvement. + + + +
8) Maintenance support improvement +
9) Improvement of communication with the external environment. + +
10) Improvement of tactic marketing functions (advertisement, sales promotion). + +
11) Service quality improvement. + +
12) Market expansion + +
13) New market development + +
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