| No |
Elements of the strategic plan |
Description |
| 1. |
Company description |
Purpose, task, mission; management; goods range, competitors |
| 2. |
Marketing strategy |
Strategic marketing concept, functions and tasks of the marketing department; technology and strategic segmentation results; stages of the achievement of strategic goals |
| 3. |
Price formation strategy |
Price variants; cost-volume-profit analysis; demand assessment; production costs; mean weighted value of individual costs, mean public costs; discount systems; public price formation regulation, subsidies, tax policy |
| 4. |
Market coverage strategy |
Mass marketing strategy; differentiated marketing strategy; concentric marketing strategy |
| 5. |
Strategy of product range development |
Dynamic structure and volumes; production of special goods |
| 6. |
Goods distribution strategy |
Information support; promotion; adaptation to consumer needs; negotiation; distribution; financing; financial risks taking |
| 7. |
Marketing communication and sales promotion strategy |
Strategies of pushing, market implementation, diversification, product development, pulling out; Marketing communication tools: advertising, public relations, sales promotion, personal sales, direct marketing |
| 8. |
Identification of factors of competitive advantages for a period |
Identification of competitive advantages, adaptation of strategic advantages to the company strategy |
| 9. |
Strategy of product updating |
Resource saving; quality enhancement |
