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Understanding The Relationship Between Brand Awareness And Gen Y Decision Making

Table 1:

Demographic Data Categories Frequency (F) Percentage Of Sample (%)
GENDER FemaleMale 26878 77.522.5
RACE MalayChineseIndianAfricanOther 300123211 86.73.59.2.3.3
AGE Below 20 Year21-23 Year24-26 YearAbove 27 Year 7323736- 21.168.510.4-
YEARS IN ATTENDANCE STUDY 1 Year2 Years3 Years4 Years5 Years 13113196213 3.832.756.66.1.9
CURRENT CGPA Below 1.99Between 2.00 - 2.49Between 2.50 - 2.99Between 3.00 - 3.49Above 3.49 -658163119 1.716.847.134.4
DEGREE/ DIPLOMA Bussiness Sci. Computer Eco & Finance EngineeringOthers 11769519811 33.819.914.728.33.2
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