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Importance Of Corporate Social Responsibility In Strengthening Brand Equity

Table 1:

  Hypothesized Effect Std. Beta S.E. C.R P
H1: CSR has a positive impact on brand image. 0.918 0.234 4.563 ***
H2: CSR has a positive impact on brand loyalty. 0.919 0.318 4.480 ***
H3: CSR has a positive impact on brand preference. 0.807 0.315 4.771 ***
H4: CSR has a positive impact on brand leadership. 0.667 0.215 4.236 ***
H5: CSR has a positive impact on overall brand equity 0.712 0.208 3.479 ***
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