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Brand Image And Customer Loyalty Among Gen-Y

Table 4:

No. Hypothesis Finding
H1 There is significant relationship between brand image and customer loyalty. (r=0.548**, n=346, p≤0.01) Accepted
H1 (a) There is significant relationship between product uniqueness and customer loyalty. (r=0.493**, n=346, p≤0.01) Accepted
H1 (b) There is significant relationship between product favorability and customer loyalty. (r=0.441**, n=346, p≤0.01) Accepted
H1 (c) There is significant relationship between product strength and customer loyalty. (r=0.443**, n=346, p≤0.01) Accepted
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