Attribute |
Indicators |
Merchandising |
stores with preferred branded productsstores with particular productsmixtures of both types of products |
Comfort/ atmosphere/ ambience |
cleanness of shopping centrecleanness facilitiescomfortable and pleasant interior designgood illuminationattractive landscapingcomfort background musicgood ambient odourgood general hygienecomfort temperature control |
Diversity |
variety of restaurant, traditional and western foodvariety stores and fooda large food court |
Entertainment and services |
cinemafun-fair or a bowling alleyfitness centre/ gymnasiumgames centre |
Facilities |
convenient entries and exits of the shopping centrevertical transportation (elevators, escalators)horizontal transportation (lifts)utilities: toilet, prayer room, baby changing room |
Safety & security |
safety facilitiessecurity guard in shopping centre and parking area |
Luxury/ design style |
historical style: shopping centre consist of historical look-alike buildingsmodern style: represents a more present-day and technological characterDisney style: specific theme in a picturesque architecture |