Authors |
Images and Attractiveness Attributes of Shopping Centre |
Nevin & Houston (1980) |
assortment (quality and variety of stores operating in a shopping centre, quality of goods sold there, a range of products, sales promotion actions, special events within a shopping centre, a good place to spend time)facilities (layout of a shopping centre, convent parking lot, possibility to buy snacks, comfortable recreational areas)market position (general price level, staff of stores and the shopping centre) |
Mas-Ruiz (1999) |
shopping environment and varietyparkingshopping environment and professionalism |
Wong et al, (2001) |
location (convenient location of a shopping centre)quality and variety (reputation of the operators of the shopping centre, quality and variety of goods and services offered by the stores operating in the shopping centre, general pricing level)popularity (fashion, uniqueness)facilities (convenient entries and exits of the shopping centre, vertical transportation (elevators, escalators), comfortable car parking lot, quantity and convenience of recreational zones, atmosphere of the shopping centre, general layout)sales promotion (supermarket (available or not), choice of restaurants and other catering services, special events arranged in the shopping centre, duration of the working hours, sales promotional activities) |
Sit et al, (2003) |
layout of stores and merchandisingaccessibility (macro and micro-accessibility)serviceatmosphereamenitiesambulanceentertainmentsecurity |
Yilmaz (2004) |
features of goods soldattitude and behaviour of staffgeographic locationlowering of pricesregularity |
Singh & Sahy (2012) |
ambience (illumination, landscaping, background music, ambient odour, general hygiene, temperature controlphysical infrastructure (open space, size of the shopping centre, parking space, size of the atrium)marketing focus (promotional schemes, tenant-mix, external environment, promotional events)convenience (utilities, lifts and escalators, distance of shopping centre to home)safety and security (safety from accidents, safety while shopping, security against acts of terror) |
Gonzalez & Orozco (2012) |
shopping centre essencepopularity and promotional programspersonal serviceinternal atmosphererecreational optionsexternal atmosphere |
Gudonaviciene & Alijosiene (2013) |
goods (merchandising), the most important element of which- stores with preferred brandsmacro-accessibility (distance to the shopping centre)entertainment (variety of catering service)micro-accessibility (convenience of navigation within the shopping centre)atmosphere (pleasant interior design of the shopping centre) |
El-Adly (2006) |
comfort: security in the shopping centre; availability of parking space; cleanness of the shopping centre; comfortable interior designentertainment: presence of fun and entertainment programs; entertainment places for youthdiversity: variety in restaurants, stores and food; existence of large food court; presence of cinemas in the shopping centre; shopping centre essence: plurality and variety of stores; convenience: supermarket existence in the shopping centre; easy to reaching to the shopping centre; luxury: external appearance of the shopping centre; popularity of the shopping centre |