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What Is The Process Of Consumers Behavioral Change? Some Insights In Spiral Model

Table 2:

Process of Change Description
Consciousness Raising Increasing information about the problem
Self-Re-evaluation Assessing how one thinks about oneself with respect to the problem behavior
Self-Liberation Choosing or committing to act
Counter-Conditioning Substituting alternatives
Stimulus Control Avoiding the behavior
Reinforcement Management Rewarding oneself
Helping Relationships Being open about problems with people who care
Dramatic Relief Expressing feelings about one’s problems
Environmental Re-evaluation How one’s problem affects others
Social Liberation Increasing alternatives for problem behaviors
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