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The Moderating Effect Of External Environment Turbulence In Tourism Sector

Table 12:

Hypothesis Relationship Moderator Variables Low Value of Moderator (Standardized Co-efficient) High Value of Moderator (Standardized Co-efficient) X² Difference (∆d.f = 1)
H1a CRM’e→ Innovation Technological Turbulence β1 = 0.315 β2 = 0.437 X² diff = 79.5 ***
H1b CRM’e→ Performance β1 = 0.471 β2 = 0.503 X² diff = 78.4 ***
H2a CRM’e→ Innovation Market Turbulence β1 = 0.493 β2 = 0.391 X² diff = 69.8 ***
H2b CRM’e→ Performance β1 = 0. 381 β2 = 0.299 X² diff = 61.3 ***
H3a CRM’e → Innovation Competitive Intensity β1 = 0.356 β2 = 0.473 X² diff = 71.6 ***
H3b CRM’e→ Performance β1 = 0.381 β2 = 0.431 X² diff = 79.1 ***
Note: *** p-value < 0.001; ** p-value < 0.05; * p-value < 0.10  
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