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The Moderating Effect Of External Environment Turbulence In Tourism Sector

Table 11:

Hypothesis Relationship Moderator Variables Low Value of Moderator (Standardized Co-efficient) High Value of Moderator (Standardized Co-efficient) X² Difference (∆d.f = 1)
H1a CRM’e→ Innovation Technological Turbulence β1 = 0.255 β2 = 0.488 X² diff = 84.8 ***
H1b CRM’e→ Performance β1 = 0.383 β2 = 0.493 X² diff = 71.8 ***
H2a CRM’e→ Innovation Market Turbulence β1 = 0.344 β2 = 0.287 X² diff = 64.1 ***
H2b CRM’e→ Performance β1 = 0.317 β2 = 0.299 X² diff = 51.6 ***
H3a CRM’e→ Innovation Competitive Intensity β1 = 0.187 β2 = 0.233 X² diff = 83.7 ***
H3b CRM’e→ Performance β1 = 0.331 β2 = 0.415 X² diff = 89.6 ***
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