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Comparison Of Marketing Strategies Of Mainstream Mobile Social-Networking Applications

Table 3:

Strengths and Weakness Opportunities and Threatens
Strengths:System updats quickly.Innovation is so strong.Entertainment is more fun.New platform for enterprise marketing.Chinese are the fancies of WeChat. Opportunities: Mobile business developingPersonalization Adaptive discovery of friendsTemporal communitiesOpportunistic communicationsMobile social cloudData VisualizationSocial Gaming
Weakness:Users mostly live in China.The international market position is low.Some unique dating software segment the market.The original operating system in Chinese, it was difficult to do operate it for foreigners. Threatens:WhatsApp has developed the international market for years.QQ has a lot of entertainment services, Mailbox is popular.Social media and TV still takes important roles.Device system engineering produces other new apps. Privacy, trust and security has a negative impact.
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