№ |
Process step |
Possible erroneous actions |
Effects |
Probability (P) |
Cause |
Preventive actions |
1 |
Acquaintance and contact establishment |
No approach / no attention paid to the client |
Sales failure |
Р1=0,2 |
Lack of motivation,Bad mood, Stiffness,Inattention, deliberate incorrect evaluation of the buyer's interests |
Training in sales, mentoring |
2 |
Contact clarification and development |
No / incorrect clarifying questions asked |
Invalid needs analysis. Sales failure |
Р2=0,48 |
Bad MemoryStiffness of the sales assistant |
Training in sales, mentoring. “Mystery shopper” method |
3 |
Presentation of the targeted models, creation of a design project |
No advantages of the goods demonstrated, no design project made |
Sales failure |
Р3=0,128 |
No software available.Ignorance of the assortment range, advantages of the goods |
Training in sales, mentoring. “Mystery shopper” method.Creating design projects to train and gain skills |