| # |
Key competence |
Main characteristic (requirements) |
Assessment (Customer satisfaction compared to competitors), score (max 100) |
Rank(significance) |
| 1 |
Unique production technologies, product innovation |
Unique selling proposition |
49 |
0.12 |
| 2 |
Human resource management |
Staff qualification, discipline, customer care skills |
66 |
0.11 |
| 3 |
Production and economic management |
Expenses and prices |
58 |
0.12 |
| 4 |
Quality assurance |
GOST, product defects |
56 |
0.15 |
| 6 |
Marketing , commerce |
Continuity, availability, purchase, on-line commerce |
44 |
0.12 |
| 7 |
Financial and investment management |
Security yield, investment attractiveness of the enterprise, shareholders' satisfaction |
29 |
0.05 |
| 8 |
Service |
Quality of service, packaging, delivery |
47 |
0.03 |
| 9 |
Stimulational marketing |
Favorable terms of purchase, merchandising, lotteries, gifts, etc. |
41 |
0.10 |
| 10 |
Relationship marketing, business and social partnership |
Contracts, business reputation, goodwill, brand, "weight" of business partners, general level of relationship marketing |
40 |
0.06 |
