The Impact of Market and Brand Orientation on Performance: An Empirical Study
Table 4:
| Unstandardized Coefficients | Standardized Coefficients | T Value | Sig. | F and R Square Value | ||
| Model (Hypothesis) | B | Beta | ||||
| Model 1(H2) | (Constant) | 1,045 | 3,007 | 0,003 | F= 27,638 R2= 0,399 | |
| Competitor Orientation | 0,226* | 2,702 | 0,008 | |||
| Customer Orientation | 0,300* | 3,041 | 0,003 | |||
| Inter functional Coordination | 0,221* | 2,323 | 0,022 | |||
| Model 2(H3) | (Constant) | 1,727 | 3,614 | 0 | F= 25,413 R2= 0,167 | |
| Brand Orientation | 0,408* | 5,041 | 0 |