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The Effect of the Strategic Management Tools on SMES’ Firm Performance

Table 2:

    I Know about the tools        
    Yes No Using rate Agree Disagree Using rate/Agree
1 Social Media Programs 71,8 28,2 45 40,8 2,8 0,91
2 Mission and Vision Statements 64,8 35,2 42,2 39,4 1,4 0,93
3 Outsourcing 64,8 35,2 38 35,2 2,8 0,93
4 Supply Chain Management 63,4 36,6 36,6 35,2 0 0,96
5 Total Quality Management 63,4 36,6 36,7 35,3 1,4 0,96
6 Customer Relationship Management 62 38 36,6 35,2 0 0,96
7 Scenario and Contingency Planning 56,3 43,7 29,5 26,7 0 0,91
8 Strategic Planning 56,3 43,7 35,2 32,4 1,4 0,92
9 Customer Segmentation 47,9 52,1 26,7 26,7 0 1,00
10 Employee Engagement Surveys 47,9 52,1 26,7 21,1 1,4 0,79
11 Business Process Reengineering 46,5 53,5 21,1 21,1 0 1,00
12 Growth Strategy Tools 46,5 53,5 22,5 18,3 0 0,81
13 Knowledge Management 46,5 53,5 19,7 18,3 0 0,93
14 Mergers and Acquisitions 46,5 53,5 14,1 12,7 0 0,90
15 Collaborative Innovation 45,1 54,9 11,3 9,9 0 0,88
16 Price Optimization Models 45,1 54,9 23,9 19,7 0 0,82
17 Enterprise Risk Management 45,1 54,9 28,1 26,7 0 0,95
18 Strategic Alliances 43,7 56,3 14,1 14,1 0 1,00
19 Benchmarking 42,3 57,7 18,4 18,4 0 1,00
20 Digital Transformation 36,6 63,4 18,3 16,9 0 0,92
21 Satisfaction and Loyalty Management 35,2 64,8 8,4 7 0 0,83
22 Complexity Reduction 29,6 70,4 14,1 11,3 0 0,80
23 Lean Six Sigma 28,2 71,8 11,2 8,4 1,4 0,75
24 Organizational Time Management 28,2 71,8 9,9 9,9 0 1,00
25 Core Competencies 26,8 73,2 14,1 12,7 0 0,90
26 Downsizing 26,8 73,2 8,4 5,6 0 0,67
27 Decision Rights Tools 25,4 74,6 9,8 8,4 0 0,86
28 Big Data Analytics 25,4 74,6 14,1 11,3 0 0,80
29 Consumer Ethnography 22,5 77,5 8,4 7 0 0,83
30 Change Management Programs 21,1 78,9 8,4 8,4 0 1,00
31 Corporate Blogs 21,1 78,9 8,4 8,4 0 1,00
32 Shared Service Centers 21,1 78,9 14,1 14,1 0 1,00
33 Offshoring 19,7 80,3 7 7 0 1,00
34 Zero-Based Budgeting 11,3 88,7 1,4 1,4 0 1,00
35 Balanced Scorecard 9,9 90,1 4,2 4,2 0 1,00
36 Disruptive Innovation Labs 5,6 94,4 0 0 0 0
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