| Perception of Competition |
Mean |
Std. Deviation |
| Our hotel is located in a highly-competitive area. |
6,1333 |
1,32882 |
| We are operating in a very competitive environment. |
6,0933 |
1,24307 |
| We cannot behave aggressively in our actions against our competitors. |
5,8667 |
1,21180 |
| Cooperative Behaviour |
|
|
| There are some areas in which we could cooperate with our competitors. |
5,2533 |
1,10397 |
| We cooperate with our competitors as much as possible. |
4,6533 |
1,52008 |
| Competition amongst small accommodation providers in London is forcing us to develop cooperative relations with our competitors. |
4,5946 |
1,56956 |
| Competitive Behaviour |
|
|
| We always want to provide best services for our customers. |
6,4933 |
,84427 |
| We want to be preferred hotel amongst our competitors. |
6,3333 |
1,05694 |
| We intensively advertise our hotel in the hotel market. |
5,5067 |
1,78108 |
| Coopetitive Behaviour (simultaneous cooperation and competition) |
|
|
| To improve conditions in the hotel industry we are ready to cooperate with other hotels. |
5,4865 |
1,20777 |
| Competition should be replaced by cooperation when working relationships are appropriate. |
5,4189 |
1,09803 |
| We are cooperating and competing simultaneously. |
5,1892 |
1,32081 |
| Benefits of Coopetition |
|
|
| Coopetition produces better-quality services. |
5,8378 |
1,38512 |
| Coopetition increases our chances of success. |
5,5946 |
1,35403 |
| All stakeholders would benefit positively if coopetition were applied properly. |
5,5811 |
1,38492 |
