| Generation |
Period |
Main characteristics |
| The Greatest Generation |
1900–1923 |
Ambitiousness, responsibility, belief in the bright future, devotion to the ruling ideology, family values |
| Silent Generation |
1923–1943 |
Devotion, abidance by the rules, respect for the position and status, honesty, patience, sacrifice, thrift |
| Baby Boom Generation |
1943–1963 |
Optimism, teamwork, interest in moral appraisal and financial gain, team spirit, youth and health cult, devotion, respect for the position and status |
| Thaw Generation (the beginning of “the Beautiful Era”) |
1963–1984 |
Willingness to change, possibility to choose, technological literacy, individualism, desire for life-long learning, pragmatism, gender equality |
| Perestroika Generation |
1984–2000 |
Self-confidence, diversity, immediate reward, civic duty, naiveté, the balance between private and professional lives, ability to work in a team, the use of modern technologies |
| Net Generation of active consumers |
2000–2020 |
Aggressiveness, proneness to conflict, prevailing virtual communication, hyperactivity, need for novelty, mosaic thinking, infantilism, exaggerated needs, consumerism |
