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Examining the Relationship between Psychological Empowerment, Relationship Quality and Online Word of Mouth in Brand Facebook Page

Table 3:

Hypothesis Std. Beta Std. Error t-value F2 R2 Q2 Decision
H1 Psychological Empowerment -> Relationship Satisfaction 0.125 0.127 2.093* 0.02 0.505 0.34 Supported
H2 Relationship Satisfaction -> Relationship Commitment 0.223 0.092 2.417** 0.046 0.380 0.293 Supported
H3 Relationship Satisfaction -> Relationship Trust 0.651 0.057 11.483** 0.731 0.423 0.344 Supported
H4 Relationship Trust -> Relationship Commitment 0.448 0.103 4.338** 0.187 0.380 0.293 Supported
H5 Relationship Satisfaction -> Online WOM 0.166 0.078 2.12* 0.023 Supported
H6 Relationship Commitment -> Online WOM 0.257 0.077 3.349** 0.056 0.150 0.134 Supported
H7 Relationship Trust -> Online WOM 0.163 0.088 1.863* 0.019 Supported
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