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Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y’s Attitudes towards SMS Advertising

Table 5:

  Creditability Attitudes
Creditability Pearson Correlation 1 .627**
Sig. (2-tailed) .000
N 300 300
Attitudes Pearson Correlation .627** 1
Sig. (2-tailed) .000
N 300 300
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