Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y’s Attitudes towards SMS Advertising
Table 3:
| Informativeness | Attitudes | ||
| Informativeness | Pearson Correlation | 1 | .518** |
| Sig. (2-tailed) | .000 | ||
| N | 300 | 300 | |
| Attitudes | Pearson Correlation | .518** | 1 |
| Sig. (2-tailed) | .000 | ||
| N | 300 | 300 | |