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Understanding Halal Restaurant Patronage Intention: The Role of Perception, Culture and Religiosity

Table 1:

No Relationship T-Value Result
H1 Perceived Value → Behavioural Intention 7.68 Accepted
H2 Perceived Usefulness → Behavioural Intention 2.22 Accepted
H3 Vertical Collectivism → Behavioural Intention 0.67 Rejected
H4 Horizontal Collectivism → Behavioural Intention -2.21 Accepted
H5 Vertical Individualism → Behavioural Intention 3.21 Accepted
H6 Horizontal Individualism → Behavioural Intention -0.62 Rejected
H7 Religiosity → Behavioural Intention 1.32 Rejected
H8 Perceived Value x Religiosity→Behavioural Intention 3.02 Accepted
H9 Perceived Usefulness x Religiosity → Behavioural Intention 2.06 Accepted
H10 Vertical Collectivism x Religiosity→ Behavioural Intention -0.69 Rejected
H11 Horizontal Collectivism x Religiosity → Behavioural Intention -3.14 Accepted
H12 Vertical Individualism x Religiosity →Behavioural Intention 1.39 Rejected
H13 Horizontal Individualism x Religiosity→Behavioural Intention -2.79 Accepted
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