Factors Influencing the Adoption of Mobile Marketing in Small Medium Enterprises (SMEs) in Malaysia
Table 2:
Model | Unstandardized Coefficient | Standardized Coefficient | T | Sig. | ||
B | Std. Error | Beta | ||||
1 | (Constant) | 2.011 | .341 | 5.890 | .000 | |
Entrepreneur’s Attitude and Knowledge | -.195 | .077 | -.226 | -2.537 | .012 | |
Branding Strategy | .421 | .076 | .523 | 5.514 | .000 | |
Technical Knowledge of the Firm | .194 | .089 | .169 | 2.191 | .030 |