|
|
Mobile Marketing Adoption |
Entrepreneur’s Attitude & knowledge |
Branding Strategy |
Technical knowledge availability of Firm |
Mobile Marketing Adoption |
Pearson Correlation |
1 |
.124 |
.452** |
.327** |
Sig. (2-tailed) |
|
.131 |
.000 |
.000 |
N |
150 |
.150 |
150 |
150 |
Entrepreneur’s Attitude & knowledge |
Pearson Correlation |
.124 |
1 |
.604** |
012 |
Sig. (2-tailed) |
.131 |
|
.000 |
.000 |
N |
150 |
150 |
150 |
150 |
|
Pearson Correlation |
.452** |
.604** |
1 |
.390** |
Branding Strategy |
Sig. (2-tailed) |
.000 |
.000 |
|
.000 |
|
N |
150 |
150 |
150 |
150 |
|
Pearson Correlation |
.327** |
.205** |
.390** |
1 |
Technical Knowledge Availability of the Firm |
Sig. (2-tailed) |
.000 |
.000 |
.000 |
|
|
N |
150 |
150 |
150 |
150 |